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From an episode of BreakfastersPresented by Daniel Burt, Bronwyn Kuss and Monique Sebire

Interview

Breakfasters: Max Melit on Local Music After Instagram

Max Melit joins Breakfasters to discuss the growing frustration around Instagram’s role in local music scenes, and the emerging alternatives taking shape across Naarm/Melbourne.

Drawing on his research into music scenes, social media platforms and capital flows, Max explores how anti-platform sentiment has expanded beyond Spotify discourse. While Bandcamp or SoundCloud exist as alternatives to streaming platforms, Instagram’s grip on visibility is harder to escape.

Max points to a recent wave of independent gig calendars as “green shoots” of post-platform imagination. Sites like Brainwave Moshers and Naarm Sound recall earlier internet forums, and respond directly to the enshittification of commercial platforms.

Max Melit
Listen to Breakfasters: Max Melit on Local Music After Instagram11:532 June 2026