Jai Waetford has returned with his new single “Friends”, premiered on COMPLEX recently, who described the new single as “delving into the alt-R&B territory that acts like The Weeknd and Justin Bieber occupy, demonstrating his developing maturity as he continues to maneuver through the music industry”.
The track was co-written by Jai alongside James Angus (Carmouflage Rose, Tigerilla, Tkay Maidza, Gallvs), with Angus also producing the track. Jai says “James and I were trying to find a sound that mashed urban drums with pop instrumentation and vocal melody. We then stumbled across this beat James had made a while back, ran with it, and ended up really digging the result”.
“Friends” is the first official single to be released by Jai in 2018. Describing the track, Jai says “Friends was inspired by situations where the online world and the real world collide. Often people say things online that they wouldn’t say in real life, and ‘Friends’ is about that scenario”.
Earlier this year Jai released “Lost In You” and “Get Over”, giving fans a taste of what to expect from him musically. The moody and melodic RnB tracks showcased the now-19 year old’s musical evolution, with the lyrics revealing Jai’s vulnerabilities and emotional maturity.