Earlier this year, half•alive (Josh Taylor [vocals], Brett Kramer [drums], and J Tyler Johnson [bass]) dropped their new track “arrow” along with a video directed by lead vocalist Josh Taylor today. “arrow” (along with “still feel.”) are available at all digital retails providers now via RCA Records.
“arrow” is the first new release for half•alive since catapulting into the zeitgeist with their massive viral 2018 breakout “still feel.” Powered by a slick beat, handclaps, warbling bass, wild horns, shimmering keys, and an ecstatic falsetto-inflected chant, “I still feel a•live,” it became a clarion call for the boys—oddly perfect for either a midsummer festival or a dance sequence from Pulp Fiction. Bringing the song to life, Josh drew on his film school background and self-directed an impressively choreographed video evoking vintage pops of color and the kind of throwback seventies spirit. The video organically attracted shares among fans and has already surpassed 17 million views. Additionally, half•alive has garnered acclaim from NPR’s coveted “All Songs Considered”, TIME and more.
Additionally, half•alive recently wrapped their completely sold out first-ever headlining tour and are currently in the studio working on their debut album.