Operating from outside of the system and against all odds, NF quietly and unassumingly ascended to the forefront of modern hip-hop on his own terms. His independently released “Perception” album shocked the industry by debuting at #1 on the Billboard 200 and shone a light on a fervent fan-driven movement surrounding the artist. It also bowed at #1 on the Top Rap Albums and Top R&B/Hip-Hop Albums charts. It was the ultimate underdog story of 2017, as chronicled by The New York Times, Rolling Stone and Forbes, with the latter noting, “NF’s success speaks to what can be done these days outside of the traditional system.”
Now certified Platinum in the U.S., “Perception” has earned more than two million album equivalent units worldwide while cumulative streams have surpassed 3.5 billion. Singles like ‘Let You Down’ – 5 x Platinum in Australia, 3x Platinum and a #1 Pop radio hit in the U.S., and certified Platinum or higher in six additional countries – ‘Lie’ and ‘If You Want Love’ further expanded NF’s fanbase, paving the way for his sold-out, 87-date 2018 Perception World Tour of North America and Europe, numerous festival appearances and the direct support slot on Logic’s “Bobby Tarantino Vs Everybody” arena tour.