Who Listens to 102.7 FM - Triple R?
In any given week 329,000 loyal and dedicated listeners tune in to Triple R 102.7 on their radio. With a monthly audience of 529,000 and a million hits per month on the Triple R website. Over 12,000 Triple R subscribers are direct mailed ‘The Trip’ magazine along with supporters and industry professionals.
The Triple R audience is diverse, sophisticated and loyal!
Life style driven they are couples, young singles and midlife households who are optimistic and either seeking to experience all life has to offer: travel, a career, friends and family or are well established in their life and career with a well developed global perspective.
One in two are working in a white-collar professional or managerial role with higher levels of discretionary income. They have a higher propensity to consume lifestyle products such as travel, entertainment, audio visual equipment, updates for computer, books, fine foods, specialty beverages, home improvement and self improvement products.
Demographics
• 36% work in professional, business manager or executive roles.
• 28% are business owners, self employed, work in sales or clerical roles.
• 19% are technical, skilled,
semi-skilled or manual workers.
• 53% work full time of which 36% earn more than $60,000 per annum.
• 45% have a university degree (Bachelor or higher degree).
• 38% are 40-54, 27% are 25-39 and 13% are 18 to 24 years of age.
• 60% of weekly listeners are male 40% female.
• 31% are single/never married 31% are married/partnership with child(ren) at home
• 21% are married/partnership with no children.
Source Triple R: McNair Ingenuity 2008
For more detailed information read the following document:
photo courtesy of Andrew Kelly
